How did Muthins get started? Growing up in the Beloff household, the promotion of health, nutrition and the appreciation for local, fresh whole foods was always at the forefront. All of these essential values were instilled by founder, Ali Beloff’s mother, Leslie Beloff- the original Muthin woman! Studying nutrition at McGill in her early 20’s and graduating as a certified nutritionist, Leslie recognized the high need and empty gap in the Montreal food market for healthy snacking. Starting in 1985, she began her very own heal thy muffin company with a line of groundbreaking 56-calorie nutritious muffins.
In 2012, Ali revamped the muffin recipe- adding a few more calories with a whole-lot more flavor. And thus, the Muthin was born! Keeping her mothers values dear to her heart, Ali grabbed the steering wheel in the Muthins kitchen with an everlasting urge to innovate with new flavors, shapes and derivatives to accommodate the markets evolving wants and needs.
Over the next few years, Muthins were freshly delivered to as many local retail spots in Montreal, reaching both the on-the-go customers and becoming a household staple in many family homes.
While keeping Muthins home base strong, in 2015 it was time to share the healthy snacking revolution to more communities worldwide. With larger distribution in place, Muthins continues in its mission so that you can get your hands on a Muthin and benefit from healthy snacking too!